Central element in this new communication style is the absence of a baseline. Instead of explaining with words, we show in a graphic way what the organisation wants to do. With as ultimate goal bringing a smile on their faces.
Since people take the train and not the National Railway, we sign off with thetrain.be. Proving once more the objective to be simpler and closer to the people.
The first campaign in this new style is for 'Go Unlimited'. A product that entices young people to travel more by train during the Easter holidays